Data is boring on a surface level, but it’s vital to the continued success of a business. You need data to keep track of customers, make important marketing decisions, and set up recurring payments. Merely collecting information without a plan is unwise and ineffective. The data you collect, how you use it, and the way you store it are three crucial factors in your growth and security. Are you making smart decisions with your data?1. Collect the Bare MinimumData you don’t have is data that can’t