Finding Your Niche: Research Guide for Aspiring Entrepreneurs helps beginners trying to decide what business to start by focusing on pre-entrepreneurial fact gathering.There's a ton of start-up information on the internet, including a lot of questionable content, so understanding how to evaluate is key. Contents *The Million-Dollar Puzzle* Hot Industry Profiles: Present and Past Trends: from National and New York SBDC * Values... Meaning Profiles Putting the Spotlight on Your Values * Apt