Engage your high school marketing students with this digital and editable, travel-themed, resort project bundle. Students will explore economics, the marketing mix, market segmentation, the SWOT analysis, the marketing plan, feature-benefit selling, sales messages with the AIDA approach, the selling process, customer relationship management (CRM), magazine ads, and digital marketing by creating a website. This is a semester-long business simulation or final project meant to accompany a high scho