This unit covers the E-Commerce and the rapid development of Social Media as a technological tool for the growth of online selling and marketing. Students will have a broad overview of the e-commerce landscape in the regions of interest such as SEA, China and USA including popular e-commerce channels, consumer, and product trends.Topics inlude:Overview of E-commerce IndustryRetailers, Distributors and Brand Owners – Roles they performDifference between webstores and marketplacesLogistics compan