Looking for ways to take the marketing mix to the next level with PBL? This hands-on 4Ps marketing project is the perfect way to students to learn, analyze, create, conduct research, and be assessed on planning the 4Ps marketing strategy and branding a drink of their choice. This comprehensive LESSON KIT includes a 7 page project graphic organizer, 2 page grading rubric, 3 exemplars, 17 class slides to introduce the beverage industry, research & development, and consumer trends (with guided