People believe a brand and a logo are interchangeable, with the same purpose. However, there is a BIG DIFFERENCE between a product Brand and its Logo! Graphic Art Designers, and Marketing Students, need to know the influential characteristics of both terms. Why? So that when an artist is creating a logo for business owners, it is an accurate and attractive representation that not only promotes, BUT SELLS, their product or service.LOGOS & BRANDS is an informative PDF presentation formatted f