Graphic Arts Design BRANDS & LOGOS: Their Difference & Purpose + 3 Activities!
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Description
People believe a brand and a logo are interchangeable, with the same purpose.
However, there is a BIG DIFFERENCE between a product Brand and its Logo!
Graphic Art Designers, and Marketing Students, need to know the influential characteristics of both terms. Why? So that when an artist is creating a logo for business owners, it is an accurate and attractive representation that not only promotes, BUT SELLS, their product or service.
LOGOS & BRANDS is an informative PDF presentation formatted for viewing as a slideshow, or to use as handouts.
Pertinent Topics Include:
- The Importance and Purpose of Branding
- History and Evolution of Logos and Brands
- The Distinction Between Logos and Brands
- Evolutionary Examples of Company Logos
- A Great Resource to Add to Your Graphic Arts and Marketing Library
- Includes 3 Activities to Develop Personalized Logos
Benefits of this Presentation:
- Understand the distinct difference between a brand versus a logo.
- Comprehend the history of brand ownership, and how it applies to a product promotion.
- Recognize that a logo is a physical graphic representation of a company brand.
- Discriminate that product brands represent a business experience.
- Create 3 personal logos to integrate the principles taught.
- Presentation is short, to the point, and teaches a vital concept quickly.
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OR
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Thank You and Enjoy!
