Show your students a real-world application of the tools of rhetoric (ethos, pathos, and logos) as they examine the 2005 Stanford University Commencement Address given by Apple Co-Founder Steve Jobs. The speech, which is filled with warmth, humor, and meaning, is a high-interest way to add the non-fiction analysis skills emphasized by the Common Core to your classroom.Students will learn the components of Aristotle’s rhetorical devices, view Jobs’ speech via a 14-minute video clip, and use a ful