This Halloween Candy Business Case Study resource is perfect for any Business or Economics class as it is cross-curricular for Marketing, Economics, Introduction to Business and Entrepreneurship classes. A great digital Halloween activity for Fall (Autumn) or October.Concepts learned:Geographical SegmentationGenerational Differences in Marketing and Product DevelopmentConsumer PreferencesParent or Holding Company DiscoveryExploration of the Largest Candy CompaniesDemographicsSeasonal SalesSimpl