Ask Listen Learn

In 2003, Responsibility.org, alongside a team of educators and organizations specializing in elementary- and middle schoolers, developed Ask, Listen, Learn: Kids and Alcohol Don’t Mix. Ask, Listen, Learn is a completely FREE digital underage drinking prevention program for kids ages 9-13 (grades 4-8) and their parents and educators with the goal to reduce underage drinking. The information provided throughout the program guides adults with ways to start communicating with kids about alcohol and the developing brain– and how to continue talking to them as part of a lifetime of conversations. Both science and evidence-based, Ask, Listen, Learn is the most widely distributed underage drinking program of its kind.

Ask, Listen, Learn teaches kids the value in saying “YES” to a healthy lifestyle and “NO” to underage drinking through basic neuroscience and skills-based learning. It consist of seven animated videos and seven downloadable lesson plans that teach kids.

Program content regarding the effects of alcohol on the developing brain has been reviewed by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and is consistent with currently available science.

In September 2020, drawing on more than 15 years of success in the prevention space and recognizing that conversations with kids are constantly evolving, Ask, Listen, Learn launched a new unit to its underage drinking prevention curriculum, focused on the effects of cannabis on the developing brain. In a survey of nearly 500 teachers and parents, 92% of respondents asked for us to create resources focused on cannabis.

Responsibility.org is a national not-for-profit organization dedicated to leading the fight to eliminate drunk driving and underage drinking.