Focus Group Simulation for Market Research with the Marketing Mix
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Description
Are you looking for a fun way to engage your Marketing students? Simulate a focus group as part of your market research unit. In this focus group activity, students will research focus groups, write and select questions for a focus group simulation, act as moderators to ask their questions, and reflect on the experience. Add this digital and printable resource to your marketing lessons and skip the prep!
This learning tool promotes active learning by putting students in the role of moderator and focus group participant. This resource is perfect for an Introduction to Business and Marketing or Marketing I course.
Optionally, provide samples of a product such as store-brand soda, fruit snacks, or chips to use as inspiration for focus group questions. Samples are not required, you can also select a product such as pens or markers as the basis for the activity.
This activity starts by having students use the Internet to research basic information about focus groups. A suggested answer key is included. Next, students will write questions for a component of the marketing mix for the selected product. Then, students will get with a group of ~6 to 10 students to simulate the focus group. During this time students will take turns asking their pre-written questions and recording responses. Last, students will respond to 6 prompts reflecting on the focus group experience. A suggested answer key is included.
What's to love:
❤️Creates a memorable experience
❤️Actively engages students in the learning process
❤️Provides printable and digital options
❤️Promotes collaboration
Included in this resource:
- Teacher Guide (PDF)
- Focus Group Research, Simulation, and Reflection Worksheets (PDF and in Google Slides™)
- Focus Group Research and Reflection Suggested Answer Key (PDF)
- Focus Group Simulation Instructions (in Google Slides™)
Note to Teacher:
The print and digital product versions cover the same material but have been provided in two formats to give you the flexibility to fit the needs of your classroom. If you choose to use the digital version, each student will edit their own copy of the worksheets. These materials are not editable. Text boxes/ tables have been added to allow students to complete the activity electronically.
Please note that the PDF documents are NOT optimized for Google Docs™. The files in this product are meant to be PDFs and the formatting will be off if you try to open them as a Google Doc™.
SAVE $$$ by purchasing this product as part of the Marketing Mega-Bundle or Introduction to Business and Marketing Course Supplement (Activities + Projects).
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