Introduction to Marketing Activities and Projects Bundle

Enhance your Introduction to Business or Marketing I curriculum with this bundle of engaging lesson materials designed specifically for high school business courses. Explore the world of marketing through a variety of activities and projects that cover essential topics such as the marketing mix, the seven functions of marketing, focus groups, market research process, digital marketing types, brand kit, promotional strategies, the importance of marketing, and marketing strategies. Equip your students with the knowledge and skills they need to excel in the dynamic field of marketing.

These materials were designed to promote:

✅Collaboration

✅Real-world application

✅Creativity

Business scenarios are frequently used to make learning relatable and realistic. While no direct instruction presentations are included, the activities in this bundle were designed for students to gain an understanding of key concepts through guided research. With these activities and projects, the teacher takes on the role of the facilitator.

With 9 activities and 6 projects, this bundle utilizes a variety of teaching strategies and project ideas to keep students engaged. Students will need Internet access to conduct research and complete the activities and projects. Answer keys and grading rubrics are included where possible, please see product descriptions for more information about what is included.

You’ll save $$$ by purchasing this bundle or you can pick and choose your favorites as each product is also sold separately. Save even more time and $$$ with the Introduction to Business and Marketing Supplement (Activities + Projects) Bundle.

Note to teacher: The print and digital product versions cover the same material but have been provided in two formats to give you the flexibility to fit the needs of your classroom. If you choose to use the digital version, each student will edit their own copy of the worksheets. These materials are not editable. Text boxes/ tables have been added to allow students to complete the activity electronically.

Please note that the PDF documents are NOT optimized for Google Docs™. The files in this product are meant to be PDFs and the formatting will be off if you try to open them as a Google Doc™.

These resources list the functions of marketing as distribution, financing, marketing information management, pricing, product/ service management, promotion, and selling.

These resources list the steps of the market research process as identify the problem, develop the research plan, collect data, interpret and analyze data, and make recommendations.

Please make sure this matches your standards and curriculum before purchasing.

Individual product descriptions include more details about what is included.

Product Details

Marketing Mix 4 Ps Activities and Project

This resource contains practice problems and a project to reinforce the marketing mix. Inside you'll find business scenarios that make learning real-world applicable. Your students will identify the 4 Ps in a computer scenario, research the 4 Ps for a candy company, and apply the 4Ps in a magazine ad project for toothpaste. This resource is perfect for your introduction to the marketing mix lesson.

Objectives:

• Define elements of the marketing mix.
• Apply the marketing mix to a business.

Estimated Time: 90 minutes

The Functions of Marketing Scenario Activity and Project

Your students will identify and apply the seven marketing functions in this ready-to-use activity and project set. Students will build on their ideas to draft an elevator pitch. This resource engages students with sports drink and shoe scenarios. 

Objectives:

• Identify the functions of marketing in a scenario.
• Apply the functions of marketing to a business.
• Craft an elevator pitch.

Estimated Time: 90 minutes

Investigating a New Product Launch Using the Marketing Mix Project

Your students will investigate a new product launch by identifying the marketing mix (4 Ps), evaluating the product marketing, challenges, successes, lessons learned, and brainstorming ideas for a launch party.

Objectives:

• Investigate a product launch.
• Identify the marketing mix for a product.
• Evaluate the product marketing, challenges, success, and changes.
• Brainstorm ideas for a launch party.

Estimated Time: 90 minutes

Marketing Mix & Functions Application and Brand Kit & Strategies Analysis

Your students will apply the marketing mix and functions of marketing to business scenarios and analyze a brand kit and marketing strategies. This activity set promotes real-world application and business analysis.

Objectives:

• Apply the marketing mix and functions of marketing to business scenarios.
• Analyze brand kits and marketing strategies.

Estimated Time: 1 hour

FREE Market Research Process, Types, and Methods Activity

Skip the prep and grab this FREE resource for your market research lesson plan. Key concepts include the market research process, primary data, secondary data, surveys, focus groups, observation, customer advisory board, social media monitoring, and personal interviews.

Objectives:

• Identify the steps of the market research process.
• List characteristics of primary and secondary data.
• Define market research methods.
• Recommend market research methods for business scenarios.

Estimated Time: 1 hour

Focus Group Simulation for Market Research with the Marketing Mix

Are you looking for a fun way to engage your Marketing students? Simulate a focus group as part of your market research unit. In this focus group activity, students will research focus groups, write and select questions for a focus group simulation, act as moderators to ask their questions, and reflect on the experience.

Objectives:

• Define focus group and explain its purpose.
• Conduct a focus group.
• Reflect on the focus group experience.

Estimated Time: 90 minutes

Digital Marketing Types Web Quest Activity and Concept Map Project

Hook your students with this digital marketing web quest! Then, have your students create a concept map on a digital marketing type. Students then share with the class and take notes on each project. This activity and project set examines real-world applications of digital marketing.

Objectives:

• Explore and examine digital marketing types.
• Explain the real-world application of digital marketing.

Estimated Time: 2 days

Digital Marketing Sports Scenario

Engage your students with their love of sports! Use this scenario in your digital marketing unit to promote real-world application, creativity, and collaboration. Students will brainstorm a sport, team name, mascot, and digital marketing ideas for a new sports team in Austin, Texas. Students will create a meeting agenda and hold a mock meeting to pitch their ideas. The class will act as the investor and each student will select one winning team idea.

Objectives:

• Explain why digital marketing is important.
• Recommend digital marketing types for a business scenario.

Estimated Time: 2 hours

The Importance of Marketing Project

In this project, students will explore why marketing is important. Your students will create a brochure to communicate the definition of marketing, explain the marketing mix, list the benefits of marketing, discuss branding, spotlight a local business, and summarize why marketing is important for a business. 

Objectives:

• Define marketing and explain the benefits.
• Describe branding.
• Explain why marketing is important to a business.

Estimated Time: 1 hour

Marketing Review Stations and Board Race Game

High school business students will have fun reviewing key marketing principles terminology and essential concepts with this two-activity pack. Start with the marketing stations to review the marketing mix, the seven functions of marketing, focus groups, marketing research process, digital marketing types, brand kit, promotional strategies, the importance of marketing, and marketing strategies. Students will gain real-world insights as they move through each station. Then appeal to your students' competitive nature with the board race game to reinforce key marketing terms. By incorporating these movement-based activities into your classroom, you'll create an engaging lesson that fosters active learning, real-world application, and teamwork.

Objectives:

• Apply marketing knowledge to real-world scenarios.
• Review key terms associated with the functions of marketing and digital marketing types.
• Recommend marketing strategies based on a scenario.

Estimated Time: 90 minutes