Business Project | Create Beverage & Design A Label | Marketing 4Ps (Drink Label

Looking for ways to take the marketing mix to the next level with PBL? This hands-on 4Ps marketing project is the perfect way to students to learn, analyze, create, conduct research, and be assessed on planning the 4Ps marketing strategy and branding a drink of their choice. This comprehensive LESSON KIT includes a 7 page project graphic organizer, 2 page grading rubric, 3 exemplars, 17 class slides to introduce the beverage industry, research & development, and consumer trends (with guided notes to follow and an interactive activity), 3 page analyzing customer feedback assignment, and instructional ideas. Lesson and project duration is about 5 - 10 hours.

This 7 PART PROJECT encompasses:

1. Background Knowledge

2. Define product & target market

3. Develop 4Ps marketing plan (product, price, place & promotion)

4. Competitive analysis & competitive advantage

5. Plan product details (color / font theory & packaging)

6. Mockup wireframe sketches

7. Design product label

8. Drink creation (requires purchase of drinks)

9. Conduct market research with survey and interviews (if make drinks)

Great content related to courses in:

• Business & Entrepreneurship
• Marketing & Product Development
• Family Consumer Science

This is fully editable in Microsoft Word PowerPoint and Google Docs & Slides. Make learning ENGAGING, RELEVANT, and MEANINGFUL.

This activity:

• Promotes content understanding, analysis and retention
• Utilizes kinesthetic learning methods
• Diversifies teaching techniques
• Strengthens analysis skills
• Promotes higher level thinking
• Flexibility to use in various settings

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NEED AN INTRODUCTION TO 4Ps? Try this activity:

Classroom Closet 4Ps Product Investigation & Comparison

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