Bundle Target Market & Segmentation Slides, Terms, Game, Project | 4Ps Marketing

Looking for ways to teach about target markets and segmentation with engaging actvities? This bundle meets your needs and includes:

1. Presentation of class slides (PowerPoint) includes:

• Fully Ready Class Slides – 18 engaging slides
• PowerPoint – editable / compatible with Google slides
• Teacher talking points on each slide
• 2 Interactive student activities to deepen learning through hands on learning
• Content coverage includes:
• segmentation
• mass, target & niche markets
• demographics, geographics, psychographics, & behaviorgraphics
• customer personas
• B2C & B2B

2. Key Terms worksheet (MOS Word - fully editable)

20+ vocabulary words to research & define

3. Kinesthetic Activity Game (Editable in MOS Word) with Answer Key

• Students can work individually or in groups to sort the 66 market segment examples for B2C and B2B target market characteristics into the four categories: demographics, geographics, psychographics, and behaviorgraphics.

4. Design a Beverage Label Project (Editable in MOS Word)

• This hands-on marketing project with grading rubric is the perfect way to students to learn, analyze, create and be assessed on branding planning for a beverage of their choice (includes section on target markets).
  

Bring real world examples into the classroom to make learning FUN, RELEVANT, and MEANINGFUL. Everything you need to deliver a meaningful unit on target markets and segmentation. This can be incorporated into other units, projects or edited to meet your classroom needs. This is compatible with Google Classroom.

This lesson and activities:

• Promotes information understanding and retention
• Utilizes kinesthetic learning methods
• Diversifies teaching techniques
• Strengthens analysis skills
• Promotes higher level thinking
• Flexibility to use in various settings
• Integrates cultural, social and racial diversity

Ongoing discussions are typically engaging and promotes higher level analysis about why companies identify target markets, perform market analysis and define customer personas.

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