Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit TEST BANK
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TEST BANK for Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit.
TABLE OF CONTENTS:
Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior
Chapter 2 Segmentation, Targeting and Positioning
Chapter 3 Consumer Motivation and Personality
Chapter 4 Consumer Perception
Chapter 5 Consumer Learning
Chapter 6 Consumer Attitude Formation and Change
Chapter 7 Persuading Customers
Chapter 8 From Print and Broadcast to social media and Mobile Advertising
Chapter 9 Reference Groups and Word-of-Mouth
Chapter 10 The Family and Its Social Class Standing
Chapter 11 Culture's Influence on Consumer Behavior
Chapter 12 Subcultures and Consumer Behavior
Chapter 13 Cross-Cultural Consumer Behavior: An International Perspective
Chapter 14 Consumer Decision Making and Diffusion of Innovations
Chapter 15 Marketing Ethics and Social Responsibility Chapter 16 Consumer Research
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