St. Patrick's Day Marketing Class SHAMROCK SHAKE Case Study Digital Activity
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Description
This St. Patrick's Day - Shamrock Shake Case Study resource is perfect for a Intro to Business, Business Essentials, Entrepreneurship, or Marketing Class. This versatile digital activity can also be printed and completed as well.
GREAT FOR A SUB DAY LESSON PLAN!
There are two video clips attached for you and your students to take a trip back to the 1980s when this seasonal green shake made its debut.
- Students EXPLORE the history of the Shamrock Shake.
- Students ANALYZE three lessons learned from the marketing of this popular seasonal product.
- Students use CRITICAL THINKING SKILLS to complete a SWOT ANALYSIS & MARKETING MIX
- Students ASSESS other seasonal food items and EXPLORE what may be the marketing tactic behind that product.
ENGAGING AND FUN!
**TEACHER'S KEY INCLUDED!**
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