Sports, Fashion, and Entertainment Marketing Full Semester Course *NEW 2024*

Sports, Fashion, and Entertainment Marketing Full Semester Course

Unit Titles, Modules, and Overview:

Unit 1: Marketing Basics

Module 1: Introduction to Marketing

• Overview of marketing concepts and techniques
• The marketing mix: product, price, promotion, and place
• Marketing research and analysis

Module 2: Branding and Positioning

• Building and managing a brand
• Positioning a product or service in the market
• Brand equity and brand loyalty

Module 3: Market Planning 

• PEST and SWOT analysis
• Businesses can understand their market
• Develop effective strategies to achieve their goals.

Module 4: Introduction to Social Media Marketing

• The role of social media in marketing
• Creating and executing social media campaigns
• Measuring the success of social media marketing

Unit 2: Sports Marketing

Module 1: Overview of Sports Marketing

• The unique marketing challenges of the sports industry
• The role of sports marketing in promoting teams, leagues, and athletes
• Marketing research in sports

Module 2: Event Marketing

• Event planning and management in sports
• Maximizing revenue and fan engagement at sporting events
• Measuring the success of sports events

Module 3: Fan Engagement and Loyalty

• Building and maintaining a fan base
• Strategies for enhancing fan engagement and loyalty
• Measuring fan satisfaction and loyalty

Module 4: Sports Sponsorship and Endorsements

• Sponsorship and Endorsement opportunities in sports
• Choosing the right sponsorships and advertising channels
• Measuring the effectiveness of sports sponsorships and advertising

Unit 3: Fashion Marketing

Module 1: Overview of Fashion Marketing

• The unique marketing challenges of the fashion industry
• The role of fashion marketing in promoting fashion brands and products
• Marketing research in fashion

Module 2: Fashion Branding and Positioning

• Building and managing a fashion brand
• Positioning a fashion product in the market 
• Creating a unique fashion brand identity
• Color branding 

Module 3: Fashion Promotion and Advertising

• Advertising and promotion opportunities in fashion
• Parts of the promotional mix
• Choosing the right advertising and promotion channels
• Measuring the effectiveness of fashion advertising and promotion

Module 4: Retail Marketing and Merchandising

• Retail marketing strategies in fashion
• Visual merchandising and product placement in fashion
• Measuring the success of retail marketing and merchandising

Unit 4: Entertainment Marketing

Module 1: Introduction to Entertainment Marketing

• The unique marketing challenges of the entertainment industry
• The role of entertainment marketing in promoting movies, music, and TV shows
• Marketing research in entertainment

Module 2: Event Marketing and Promotion

• Event marketing strategies for concerts, festivals, and live shows
• Creating a successful event promotion campaign
• Measuring the effectiveness of event marketing and promotion
• Understanding audience demographics and behavior at events
• Sponsorship and partnership opportunities for events
• Maximizing audience engagement through interactive experiences and social media promotion.

Module 3: TV Show Marketing and Promotion

• TV show marketing and promotion strategies
• Creating a successful TV show promo
• Measuring the effectiveness of TV show marketing and promotion

Module 4: Product Placement in the Entertainment Industry

• The role of product placement in movies, TV shows, and music videos
• Strategies for integrating products into entertainment content
• Legal and ethical considerations in product placement
• Measuring the effectiveness of product placement in driving sales and brand awareness

Unit 1: Marketing Basics

Module 1: Introduction to Marketing

21-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Analyzing Demographic and Psychographic Information Activity

• An answer key is provided.

Case Study: Apple Inc. Marketing Mix Activity

• An answer key is provided.

Module 2: Branding and Positioning

18-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Dual Target Market Strategy Activity

• An answer key is provided.

Branding: Creating a Strong Identity for Your Business Activity

• An answer key is provided.

Module 3: Market Planning 

21-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

What is a PEST Analysis Activity

• An answer key is provided.

What is a SWOT Analysis Activity

• An answer key is provided.

Module 4: Introduction to Social Media Marketing

22-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

What is a Buyer Persona Activity

• An answer key is provided.

Key Performance Indicator (KPI) Activity

• An answer key is provided.

The Process of Creating a Social Media Marketing Strategy Activity

• An answer key is provided.

Unit 1 Cumulative Project - Nature Fresh Deodorant Co. Project

Objective: Students will be able to learn about the natural deodorant market, target market and customer behavior, marketing research and strategy, and to develop a marketing plan/analysis incorporating the 4Ps, target market, and competitive analysis for Nature Fresh Deodorant Co.

What's included:

• Student Guide
• 5-Day Teacher Pacing Guide
• Project Rubric
• Day 1 Worksheet
• Day 1 Worksheet Answer Key
• Day 2 Worksheet
• Day 2 Worksheet Answer Key
• Day 3 Worksheet
• Day 3 Worksheet Answer Key
• Presentation Guide

Unit 2: Sports Marketing

Module 1: Overview of Sports Marketing

23-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Promoting Teams Success and Fail Activity

• An answer key is provided.

Sports Marketing Metrics Activity

• An answer key is provided.

Module 2: Event Marketing

21-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Analysis of Stadium Revenue Streams Activity

• An answer key is provided.

Event Marketing Analysis Activity

• An answer key is provided.

Module 3: Fan Engagement and Loyalty

22-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Engaging the Fans: Analyzing Metrics and Strategies in the NFL Activity

• An answer key is provided.

Positive Impact of Social Media on Fan Engagement Activity

• An answer key is provided.

Module 4: Sports Sponsorship and Endorsements

23-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Endorsement Rules Activity

• An answer key is provided.

Sponsorships Activity

• An answer key is provided.

Unit 2 Cumulative Project – Sports Sponsorship Activation Plan Project

Objective: To introduce students to the world of sports sponsorship activation and provide them with an opportunity to develop an activation plan for a major brand.

Learning Outcomes:

• Students will develop research skills by conducting research on their assigned brand, including its history, target audience, and existing sports sponsorships, and researching the sports teams or events that their brand sponsors to identify opportunities for activation.
• Students will learn how to develop marketing strategies by creating a plan for their sports sponsorship activation, including goals, target audience, and key messages, and identifying the specific activation strategies that they will use.
• Students will develop creative skills by creating sample promotional materials, such as flyers, posters, or social media graphics for their sponsorship activation strategies, and presenting their activation plan and materials to the class.

What's included:

• Student Guide
• 5-Day Teacher Pacing Guide
• Project Rubric
• Day 1 Research Worksheet
• Day 1 Research Worksheet Example Answer
• Day 2 Planning and Strategy Worksheet
• Day 2 Planning and Strategy Worksheet Example Answer
• Day 3-4 Graphics and Presentation Guide

Unit 3: Fashion Marketing

Module 1: Overview of Fashion Marketing

20-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Intense Competition Case Study: Zara, H&M, and Forever 21 Activity

• An answer key is provided.

Monitoring Industry Trends in Fashion Marketing Activity

• An answer key is provided.

Module 2: Fashion Branding and Positioning

21-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Fashion Branding Activity

• An answer key is provided.

The Psychology of Color in Luxury Fashion Branding Activity

• An answer key is provided.

Module 3: Fashion Promotion and Advertising

25-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Fashion Promotional Mix Activity

• An answer key is provided.

Measuring Advertisement Performance Activity

• An answer key is provided.

Module 4: Retail Marketing and Merchandising

22-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Merchandising in Fashion Activity

• An answer key is provided.

Case Study: Sephora's Retail Marketing Strategy Activity

• An answer key is provided.

Unit 3 Cumulative Project – Fashion Branding 101: Creating Your Own Fashion Brand and Marketing Strategy Project

Objective: Guide students through the process of creating a fashion brand and developing a marketing strategy that will help them understand the importance of branding and marketing in the fashion industry.

Learning Outcomes:

• Students will be able to create their own fashion brand, select a target audience, and determine the brand's style and personality.
• Students will be able to conduct market research for their fashion brand using various data collection and analysis methods. 
• Students will be able to develop a marketing mix for their fashion brand using the four elements - product, price, promotion, and place - to create a successful marketing strategy.

What's included:

• Student Guide
• 5-Day Teacher Pacing Guide
• Project Rubric
• Day 1 Worksheet
• Day 2 Worksheet
• Day 3 Worksheet
• Day 4-5 Presentation Guide

Unit 4: Entertainment Marketing

Module 1: Introduction to Entertainment Marketing

22-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Evoking Emotions in Entertainment Marketing Activity

• An answer key is provided.

High Risk, High Reward in Entertainment Marketing Activity

• An answer key is provided.

Module 2: Event Marketing and Promotion

18-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Sponsorship Strategies: Maximizing Benefits for Event Organizers and Sponsors Activity

• An answer key is provided.

Entertainment Marketing Concessions Activity

• An answer key is provided.

Module 3: TV Show Marketing and Promotion

23-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Targeting the Right Audience City of Dreams Activity

• An answer key is provided.

Streaming Revolution: Disrupting TV Consumption and Marketing Activity

• An answer key is provided.

Module 4: Product Placement in the Entertainment Industry

21-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

The Insider Report

Word Search Activity

• An answer key is provided.

Case Study: The Power of Product Placement Activity

• An answer key is provided.

Analyzing the Power of Product Placement Activity

Unit 4 Cumulative Project – Event Launchpad: Igniting Your Marketing Strategies

Objective: To develop an understanding of event marketing strategies, sponsorship/partnership opportunities, and how to launch an event successfully through a promotion campaign. 

Learning Outcomes: 

• Identify and analyze different marketing strategies for concerts, festivals, and live shows.
• Evaluate sponsorship and partnership opportunities for events and determine their effectiveness.
• Develop a promotion campaign for a hypothetical event and effectively present it to an audience.

What's included:

• Student Guide
• 5-Day Teacher Pacing Guide
• Project Rubric
• Day 1 Worksheet
• Day 1 Worksheet Answer Key
• Day 2 Worksheet
• Day 2 Worksheet Answer Key
• Day 3 Worksheet
• Presentation Guide

Final Exam

• 50 multiple-choice questions and 4 open-ended questions
• An answer key is provided

Please note: if an answer key is provided it will be stated in the description.

Each document is fully editable, therefore you can remove or add anything you want! Assignments can also be easily converted to Google Docs/Sheets/Slides and used in Google Classroom.

Product names, logos, brands, links, articles, and other trademarks featured or referred to within this course are the property of their respective trademark holders. These trademark holders are not affiliated with Strictly Business Education LLC., nor do they sponsor or endorse the contents, materials, or processes discussed within this course.