Social Media Marketing Course *NEW 2024*

Social Media Marketing Full Course

Unit Titles, Modules, and Overview:

Unit 1 Introduction to Social Media Marketing

• Introduction to social media platforms and their unique features
• Understanding social media marketing goals and objectives
• Identifying target audience and creating buyer personas

Module 1 Introduction to Social Media Marketing

• Define social media marketing and its role in modern business
• Explore the most popular social media platforms and their features (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok)
• Discuss the importance of having a strong online presence and how it can benefit businesses
• Introduce the concept of buyer personas and the importance of identifying and targeting a specific audience

Module 2 Setting Social Media Marketing Goals

• Discuss the different types of goals that businesses can set with social media marketing (e.g. brand awareness, customer acquisition, lead generation, engagement)
• Explore how to set SMART (specific, measurable, achievable, relevant, time-bound) goals for social media marketing campaigns
• Introduce tools and strategies for tracking and measuring social media marketing success (e.g. metrics, analytics, KPIs)

Module 3 Setting a Social Media Marketing Plan

• Review the different elements of a social media marketing plan (e.g. mission statement, target audience, messaging and tone, content strategy, budget, and resources)
• Discuss how to create a content calendar and plan out a consistent posting schedule
• Introduce the concept of paid social media advertising and explore the different ad formats and targeting options available on each platform

Module 4 Developing a Social Media Content Strategy

• Discuss the importance of creating valuable, relevant, and consistent content for social media marketing
• Explore different types of content that businesses can use (e.g. text, images, video, live streams, stories)
• Introduce tools and strategies for creating and curating high-quality content (e.g. Canva, Adobe Spark, Unsplash, BuzzSumo)
• Discuss the role of influencer marketing and how to find and collaborate with social media influencers.

Module 5 Leveraging Social Media Influencer Marketing

• Define social media influencer marketing and its role in driving awareness and engagement
• Discuss the different types of influencer marketing campaigns (e.g. sponsored posts, product reviews, collaborations)
• Explore tools and strategies for finding and collaborating with the right influencers for a business's target audience

Unit 2 Content Marketing on Social Media

• Developing a content calendar and planning strategy
• Creating engaging and shareable content
• Introduce what it means to build and engage with a community on social media
• Understand the importance of having a professional and well-optimized social media presence

Module 1 Introduction to Content Marketing on Social Media

• Definition of content marketing and its role in social media marketing
• Identifying the types of content that work best on different social media platforms
• Setting content marketing goals and objectives

Module 2 Developing a Content Calendar and Planning Strategy

• Understanding the importance of a content calendar in social media marketing
• Identifying key themes and topics for content creation
• Planning content for different social media platforms

Module 3 Building and Engaging with a Community on Social Media

• Define what it means to build and engage with a community on social media
• Discuss strategies for attracting and retaining followers on social media platforms
• Explore best practices for creating and promoting content that resonates with your target audience
• Introduce tools and techniques for measuring community engagement and growth (e.g. follower count, likes, comments, shares)

Module 4 Optimizing Social Media Profiles and Pages

• Discuss the importance of having a professional and well-optimized social media presence
• Explore the key elements of a social media profile or page (e.g. profile picture, header image, bio, links)
• Introduce tools and strategies for improving the visibility and discoverability of social media profiles and pages (e.g. keywords, hashtags, link building)
• Discuss best practices for keeping social media profiles and pages updated and engaging for followers

Module 5 Utilizing User-Generated Content

• Define user-generated content and its role in building a brand's online presence
• Discuss the different types of user-generated content (e.g. reviews, testimonials, social media posts)
• Explore strategies for encouraging and promoting user-generated content on social media platforms

Unit 3 Social Media Marketing for Specific Industries

• Promoting healthcare and wellness products and services on social media
• Explore the unique aspects of marketing travel and tourism on social media
• Discover effective methods for creating and sharing e-commerce content on social media platforms
• Discover effective methods for creating and sharing food and beverage content on social media platforms

Module 1 Healthcare and Wellness Marketing on Social Media

• Understand the nuances of promoting healthcare and wellness products and services on social media
• Discover effective methods for creating and sharing healthcare and wellness content on social media platforms
• Learn about tools and tactics for building and engaging with a community interested in healthcare and wellness
• Examine the best practices for utilizing social media to reach the target audience for healthcare and wellness products and services

Module 2 Travel and Tourism Marketing on Social Media

• Explore the unique aspects of marketing travel and tourism on social media
• Find out the best ways to create and share travel and tourism content on social media platforms
• Gain insight into tools and strategies for fostering a community around travel and tourism topics
• Understand the best practices for using social media to target audience members for travel and tourism products and services

Module 3 E-Commerce Marketing on Social Media

• Understand the challenges and opportunities of marketing e-commerce products and services on social media
• Discover effective methods for creating and sharing e-commerce content on social media platforms
• Learn about tools and tactics for building and engaging with a community interested in e-commerce
• Examine the best practices for utilizing social media to reach the target audience for e-commerce products and services.

Module 4 Food and Beverage Marketing on Social Media

• Understand the challenges and opportunities of marketing food and beverage products and services on social media
• Discover effective methods for creating and sharing food and beverage content on social media platforms
• Learn about tools and tactics for building and engaging with a community interested in food and beverage
• Examine the best practices for utilizing social media to reach the target audience for food and beverage products and services.

Unit 1 Introduction to Social Media Marketing

Module 1 Introduction to Social Media Marketing

22-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Buyer Persona Activity

• An answer key is provided

KPI Performance Activity

• An answer key is provided

The Process of Creating a Social Media Marketing Strategy Activity

• An answer key is provided

Module 2 Setting Social Media Marketing Goals

19-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Key Performance Indicators Activity

• An answer key is provided

Smart Social Media Marketing Goals Activity

• An answer key is provided

Module 3 Setting a Social Media Marketing Plan

18-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Crafting Your Message and Tone Activity

• An answer key is provided

Analyzing Target Markets and Social Media Strategies Activity

• An answer key is provided

Module 4 Developing a Social Media Content Strategy

20-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Content Creator Activity

• A teacher grading guide is provided

Influencer Marketing Report Activity

• An article is provided
• An answer key is provided

Module 5 Leveraging Social Media Influencer Marketing

20-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Types of Influencer Marketing Activity

• An answer key is provided

Analyzing Key Metrics in Influencer Campaigns Activity

• An answer key is provided

Unit 1 Cumulative Project - Social Media Marketing Makeover

Project objective: To provide hands-on experience in developing a comprehensive social media marketing plan for a struggling company. 

Project Overview: This project will help students gain a deeper understanding of the importance of social media in today's business world and how to effectively use it to reach a target audience and achieve marketing objectives.

What's included:

• Student Guide
• 5-Day Teacher Pacing Guide
• Project Rubric
• Day 1 Research Worksheet
• Day 2 SWOT Marketing Objectives Worksheet
• Day 3 Content Strategy Worksheet

Unit 2 Content Marketing on Social Media

Module 1 Introduction to Content Marketing on Social Media

22-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Become a Blogger Activity

• A student example is provided

TikTok with a Twist Activity

• 2 articles are provided

Module 2 Developing a Content Calendar and Planning Strategy

19-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Where Should I Post It? Activity

• An answer key is provided

Content Calendar Activity

• A grading example provided

Module 3 Building and Engaging with a Community on Social Media

20-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Engagement Rate Activity

• An answer key is provided

Case Studies on Social Communities Activity

• An answer key provided

Module 4 Optimizing Social Media Profiles and Pages

21-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Hashtags and Social Media Activity

• An article is provided
• An answer key is provided

Understanding Link Building on Social Media Activity

• An answer key provided

Module 5 Utilizing User-Generated Content

20-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Understanding the Importance of User-Generated Content Activity

• An answer key is provided

Unit 2 Cumulative Project - Social Savvy Solutions Showcasing Our Marketing Expertise

Project objective: To create a 6-panel brochure as if you own a social media marketing agency, showcasing your services.

What's included:

• Student Guide
• Project Rubric

Unit 3 Social Media Marketing for Specific Industries

Module 1 Healthcare and Wellness Marketing on Social Media

22-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

FDA Guidelines on Social Media Activity

• An answer key is provided

Health and Wellness Social Media Campaign Analysis Activity

• An answer key provided

Module 2 Travel and Tourism Marketing on Social Media

21-slide PowerPoint

Note Guide to go along with the PowerPoint

20-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Hotel Social Media Marketing Activity

• An answer key is provided

Boosting Tourism with Social Media Activity

• An answer key provided

Module 3 E-Commerce Marketing on Social Media

17-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

E-Commerce Marketing Success and Failure Activity

• An answer key is provided

Social Media Marketing Strategies for Beauty Products Activity

• An answer key provided

Module 4 Food and Beverage Marketing on Social Media

17-slide PowerPoint

Note Guide to go along with the PowerPoint

15-Question Assessment with answer key

Word Search Activity

The Social Buzz: Weekly Trend Report

Food and Beverage Advertising on Social Media Activity

• An article is provided
• An answer key is provided

Plate Perfect: Designing a Social Media Strategy Activity

• An answer key provided

Unit 3 Cumulative Project - Industry Outlook in Relation to Social Media Marketing

Project objective: To create a research presentation on the industry outlook of a chosen industry in relation to social media marketing.

What's included:

• Student Guide
• Project Rubric

Influencer Project

Project objective: To educate students on the fundamentals of becoming an Instagram influencer, including identifying a niche, developing a personal brand, creating engaging content, building an audience, and setting goals for a long-term influencer career. 

Project Overview: By the end of the project, students should have a solid understanding of the influencer marketing industry and the skills needed to successfully launch and grow an Instagram influencer account.

What's included:

• Student Guide
• 5-Day Teacher Pacing Guide
• Project Rubric
• Day 1 Worksheet and Answer Key
• Day 2 Worksheet
• Day 3 & 4 Content Creation Guide
• Reflection Worksheet

Final Exam

• 60 multiple-choice questions and 10 open-ended questions
• An answer key is provided

Please note: if an answer key is provided it will be stated in the description.

Each document is fully editable, therefore you can remove or add anything you want! Assignments can also be easily converted to Google Docs/Sheets/Slides and used in Google Classroom.

Product names, logos, brands, links, articles, and other trademarks featured or referred to within this course are the property of their respective trademark holders. These trademark holders are not affiliated with Strictly Business Education LLC., nor do they sponsor or endorse the contents, materials, or processes discussed within this course.