Shamrock Shake Case Study: A Seasonal Marketing Analysis Project
CTE Warehouse
176 Followers
Grade Levels
7th - 12th, Homeschool
Resource Type
Formats Included
- Google Drive™ folder
CTE Warehouse
176 Followers
Made for Google Drive™
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Description
Dive into the world of seasonal marketing with the Shamrock Shake Case Study! Designed for Intro to Business, Business Essentials, Entrepreneurship, or Marketing classes, this comprehensive project guides students through an engaging exploration of one of the most iconic seasonal products. Perfect for a substitute day lesson or as a core classroom activity, this resource offers a versatile blend of history, analysis, and critical thinking.
What's Included:
- Introduction to Seasonal Marketing: Background information and videos tracing the history of McDonald's Shamrock Shake.
- Analytical Activities: Worksheets and digital activities for students to explore marketing lessons from the Shamrock Shake campaign, conduct a SWOT analysis, and apply the marketing mix concept.
- Critical Thinking Challenges: Prompts for assessing other seasonal products and brainstorming marketing strategies.
- Presentation Guidelines: Instructions for students to present their findings and analyses, adaptable for both in-person and digital formats.
- Extended Lesson Ideas: Suggestions for expanding the project into areas such as sustainability in marketing, digital marketing trends, and consumer behavior analysis.
- Editable Templates: Customize the project to fit your classroom needs.
- Answer Key & Rubric: Detailed guidelines for grading student work, ensuring a clear and fair assessment process.
Skills Covered:
- Critical Thinking
- Market Analysis
- SWOT Analysis
- Marketing Mix Application
- Presentation & Communication
Great For:
- Sub Day Lesson Plans
- Marketing Curriculum Units
- Business Strategy Discussions
- Entrepreneurship Workshops
Why Buy:
- Engage Students: With real-world applications, engage students in the dynamic world of business and marketing.
- Comprehensive: From historical insights to critical analysis, provide a thorough understanding of how seasonal products impact marketing strategies.
- Versatile: Perfect for in-person, hybrid, or fully digital classrooms, with resources adaptable for various teaching styles and student needs.
- Time-Saving: Ready-to-use, comprehensive package saves precious planning time while delivering high-quality education.
Total Pages
Answer Key
Included with rubric
Teaching Duration
3 days
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