REAL WORLD LIFE SKILLS BUSINESS PLAN EXECUTIVE SUMMARY LESSON PLAN
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This Mega Mega Bundle Business Plan Unit B resource has 154 pages and was extracted from the Teaching Entrepreneurship Curriculum Guide, which won a SUPERSTARS IN EDUCATION award. It includes 12 lessons and a wealth of worksheets, warm-ups, rubrics, teacher reflections, and ready-to-use lessons: httPrice $42.50Original Price $42.50
Description
This resource is focused on written communication, specifically on creating a vital business document: The Business Plan Executive Summary. Teaching business genres comes with providing many examples of good and bad versions. Exposing students to real business writing, and modeling good business communication.
In Unit B of the Teaching Entrepreneurship curriculum guide students will imagine, conceive, map out, and design their own unique business, that they will build from the ground up. They will work incrementally to build a formal Business Plan, which will include several components the class will work on together. The component for this lesson is researching and writing an Executive Summary.
Students will research and create their own Executive Summary by using the below information:
- Who you are, your background, and what makes you unique
- Your personal reasons for starting this business
- Why you’re passionate about this industry
- Your past experiences, skills, or expertise
- Any personal connections to the industry or your future business’ location
- What NEED you are trying to meet
- Your business’ purpose
They will insert Executive Summary Keywords:
- Go back and re-work the following words into your Executive Summary draft:
- Growth Potential Future Sustainability
- Concept Priorities Opportunities Role Models
WORKSHEET - Making Realistic Business Promises
Students must revise the list below of too-big promises to sound more realistic and attainable. Big dreams are good. False promises are bad.
1. My coffee shop will sell out of every product every day.
2. My athletic gear store will make more money than Adidas within 2 years.
3. My pet grooming business will make your dog happier than before.
4. My bookstore will make you smarter.
5. In three years, I will turn around and sell my business for $1 million profit.
6. My employees will all get rich working for me.
7. My cakes will get famous and I will be invited to host Cake Wars.
Executive Summary Peer Review
1. Read your partner’s executive summary draft.
2. Stand and describe to the class what your partner’s business will be, and why it will
succeed.
If your partner can’t figure out this information from reading your executive summary,
then something is missing.
Business Plan Executive Summary
Requirements
- Introduction section
- Industry description section
- Contact information
- Attention-grabbing language
- Personal background information
- Business Name
- Formatting
- 2 pages maximum
- Typed on Microsoft Word
Keys to Success
- Clear goals.
- Strong actions and specific plans.
- Confident and positive tone.
- Careful proofreading.
Rubric Included
PERFORMANCE INDICATORS
Instructional Area: Communication Skills
MS. 06.02 Utilize sources that provide relevant, valid written material.
MS. 06.03 Extract relevant information from written materials.
MS. 06.04 Interpret relevant information from written materials.
MS. 09.01 Edit and revise written work consistent with professional standards.
MS. 09.02 Identify professional writing standards.
MS. 09.03 Format professional documents.
MS. 09.04 Compose professional documents.
MS. 09.05 Prepare written reports.
Instructional Area: Finance
MS. 10.03 Identify sources of income.
MS. 11.01 Explain the nature of financial needs.
MS. 11.02 Set financial goals.
MS. 11.03 Develop personal budget.
MS. 12.10 Identify investment opportunities for financial growth.
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This Business Plan Executive Summary resource was extracted from the Teaching Entrepreneurship Curriculum Guide:
