Persuasive Techniques Unit - Media Literacy Analysis PowerPoint & Project Bundle

Teach persuasive techniques, ad analysis, and propaganda with this bundle of media literacy activities. This comprehensive bundle includes bellringers, projects, PowerPoints, and quizzes for teaching persuasion through engaging advertising analysis, interactive practice, and creative projects. 

In this bundle, you’ll get 3 weeks of engaging activities to introduce or strengthen student understanding of persuasive techniques. This is a perfect foundation for media literacy with a variety of activities and projects to get students thinking creatively about persuasive and advertising techniques. 

Students learn through DOING, and there's plenty of opportunity to practice public speaking as they share. Your middle school students will practice identifying and analyzing techniques in ads and commercials, create their own logo, and perform a commercial skit.

✅ Activities to introduce persuasive techniques in 7th or 8th grade:

• Print and digital versions of all resources 
• Persuasive Techniques PowerPoint and Notes - Interactive powerpoint with editable notes
• Persuasive Techniques - Introduction to Rhetoric Sketch & Learn - an introduction to rhetorical appeals (ethos, pathos, and logos)
• Persuasive Techniques Bell Ringers - Ad Analysis, Argument Writing, Music - 30 bellringers with answers
• Ad Analysis Review - Persuasive Techniques & Media Literacy - Gives students opportunities to practice advertising analysis
• Advertising Project - Persuasive Techniques - Rubric included! - Students create a product and a marketing campaign for three different audiences. 
• Persuasive Techniques Commercial Analysis Project - Students view and analyze a commercial and present its use of persuasive techniques in front of the class.
• Persuasive Techniques Commercial Project - Get students up, moving, and speaking while they demonstrate their knowledge of persuasive techniques in this commercial project. 
• Persuasive Techniques - Logo Project w/Rubric - Ad Project - In this project, students create a logo or ad and practice the persuasive technique of transfer.
• Presentation Feedback - Peer and Self Evaluation - Build your students' collaboration and critical thinking skills with these peer and self evaluation forms.
• Persuasive Techniques Review Game - Jeopardy®-style review game to help students review Persuasive Techniques
• Persuasive Techniques Bingo! - a great way to review persuasive techniques
• Persuasive Techniques Quiz - Paper, Interactive Notebooks, Digital - includes a list of eighteen persuasive techniques and definitions, interactive notebook foldables, a quiz (paper and digital) and an answer key

You get worksheets to scaffold understanding and rubrics (both holistic and analytic) for clear expectations and easy grading. These activities can also be used to help teach students about Propaganda in a Social Studies setting.

This product includes a Suggested Unit Calendar. Here is the timeline and organization that I used:

In my classroom, this is a differentiated unit. I give a pre-test (the included quiz) and my four highest-scorers from each section get to work on the Advertising Project. 

The rest of the class completes the following components:

• Persuasive Techniques PowerPoint – 1 day*
• Ad Analysis PPT – 30 min.
• Logo Project – 2 ½ days (w/Ad Analysis PPT and presentations on the last day)
• Commercial Analysis – 3 days (presentations on the last day)
• Commercial Project – 3 days (presentations on the last day)
• Persuasive Techniques Review Game – 1 day
• Persuasive Techniques Quiz – 1 day

*1 hour class periods

As you will see, most of the unit is in-class, cooperative learning and presentations. For the Logo Project and Commercial Analysis, students present to two other groups. For the Commercial Project, students perform in front of the whole class. I encourage students to work with different groups and partners, sometimes using random group assignments.

What terms are covered?

The unit cover the following terms: Bandwagon, Card-Stacking, Connotation/Word Choice, Endorsement/Testimonial, Exaggeration, Euphemism, Fear, Glittering Generalities, Name-Calling, Plain Folks Appeal, Repetition, Rhetorical Questions, Scientific Approach, Sex Appeal/Beautiful People, Snob Appeal, Something for Nothing, Transfer, Urgency/Call to Action.

Do you want these materials for grades 3-5? Try this bundle!

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-Danielle @ Nouvelle ELA