Persuasive Advertisement Rhetoric Project - Rhetorical Devices & Appeals Project
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Description
Looking for an engaging and authentic way to test students' knowledge of rhetoric? This rhetoric advertisement project allows students to creatively express their mastery of rhetorical appeals (ethos, pathos, and logos) and rhetorical devices (any studied in class). Students must produce and polish a persuasive advertisement that incorporates rhetoric in a meaningful and practical way. Not only do they have to fashion a rhetorical masterpiece, but this product also provides custom materials that guide students through presenting their own products to others, while also providing meaningful feedback to their classmates
Looking for a more versatile, online learning option? Check out the print and digital version!
Materials Included:
- Personalized Teacher Notes
- "Persuasive Advertisement" Project Requirements
- “Persuasive Advertisement” Grading Scale/Rubric
- Class Presentation Handout
- Whole-Group Presentation Feedback Forms
- Small-Group “Advertisement Fair” Instructions, Planning Guide, and Tally Sheet
- Student Exemplars (from 10th grade regular/ESE/ESOL students)
CCSS Alignment:
CCSS.ELA-Literacy.CCRA.W.1
Write arguments to support claims in an analysis of substantive topics or texts using valid reasoning and relevant and sufficient evidence.
CCSS.ELA-Literacy.CCRA.W.4
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
CCSS.ELA-Literacy.CCRA.SL.1
Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others' ideas and expressing their own clearly and persuasively
CCSS.ELA-Literacy.CCRA.SL.3
Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric.
CCSS.ELA-Literacy.CCRA.SL.4
Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development, and style are appropriate to task, purpose, and audience.
While multiple-choice assessments and rhetorical analysis essays may be necessary for any rhetoric unit, it is also important to provide students with the creative outlets they desire and with practical skills they will need in the real world. I hope you and your students enjoy!
Other Rhetoric Products You Will Enjoy:
An Introduction to Rhetorical Analysis: PPT, Guided Notes, Practice, and Quiz
Rhetoric Through Cinema BUNDLE: Engaging SOAPSTone, Appeals, & Devices Analysis
Keywords: persuasive language, performance assessments, project-based assessments, advertisements, evaluating an argument, argumentative writing, rhetorical analysis, persuasive writing, performance tasks, argument writing
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