Mini Unit Bundle! Strategies & Practices in International Business *NEW 2024*

Mini Unit Bundle! Strategies & Practices in International Busines

This unit is part of the International Business Full Semester Course!

Unit 3 Title, Modules, and Overview

Module 1: International Business Design

• Various U.S. business types: sole proprietorships, partnerships, and corporations, with their pros and cons.
• Forms of global business operations.
• International business strategies: licensing, franchising, joint ventures, foreign direct investment (FDI).

Module 2: Analyzing & Entering Foreign Markets

• International market opportunities including new product development and market research.
• Classification of goods in international trade.
• Product Life Cycle (PLC) and the distinction between global and international products.

Module 3: International Pricing and Distribution Strategies

• Examining cost and pricing strategies, including markup and competitive pricing, in international markets.
• Distribution channels, from direct to indirect, and the role of intermediaries in global trade.
• Logistics and transportation methods in international business.

Module 4: International Promotional Strategies

• Global advertising trends and spending.
• Understanding the concepts of push and pull marketing, and the AIDA model in international advertising.
• Role of social media in international promotion and its impact on advertising strategies.

Module 5: International Marketing & Consumer Behavior

• Global digital advertising market, with insights into spending.
• International marketing, including market segmentation, target markets, and the marketing mix.
• Consumer behavior in international markets, focusing on influence factors.

Unit 3: Strategies & Practices in International Business

Module 1: International Business Design

26-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment: an answer key is provided

Business Types Activity: an answer key is provided

Contract Manufacturing Activity: an answer key is provided

What is a Franchise Activity: an answer key is provided

Module 2: Analyzing & Entering Foreign Markets

24-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment: an answer key is provided

Product Life Cycle Activity: an answer key is provided

Google Trends Activity: an answer key is provided

Module 3: International Pricing and Distribution Strategies

28-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment: an answer key is provided

Fast Fashion Distribution Activity: an answer key is provided

Pricing Activity: an answer key is provided

Module 4: International Promotional Strategies

27-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment: an answer key is provided

Advertising Budget Activity: an answer key is provided

Leveraging Social Media Activity: an answer key is provided

Module 5: International Marketing & Consumer Behavior

28-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment: an answer key is provided

International Marketing and Consumer Behavior Activity: an answer key is provided

International Marketing Mix Activity: an answer key is provided

Unit 3 Cumulative Project - The Global Marketplace: Understanding International Product Adaptation

Objective: To gain comprehensive insights into how a global corporation adapts its marketing mix in different international markets, focusing on the analysis of product adaptation, pricing strategies, distribution channels, and promotional tactics. To gain comprehensive insights into how a global corporation adapts its marketing mix in different international markets, focusing on the analysis of product adaptation, pricing strategies, distribution channels, and promotional tactics.

Project Overview: The project aims to help students become familiar with a company's background, mission, and values, as well as its products and services. It also aims to help students understand the company's approach to localization, international marketing, and other aspects of internationalization and how it affects the company's performance in the international markets. The project also gives students the opportunity to research and compare the company with its competitors in the international market, identify the company's strengths, weaknesses, opportunities, and threats in relation to its international operations, and create a clear and concise presentation of their findings.

What's Included:

• Student Guide
• 6-day Teacher Pacing Guide
• Project Rubric
• Day 1 Worksheet with sample answer
• Day 2 Worksheet with sample answer
• Day 3 Worksheet with sample answer
• Day 4 Worksheet with sample answer

Please note: if an answer key is provided it will be stated in the description.

Each document is fully editable, therefore you can remove or add anything you want! Assignments can also be easily converted to Google Docs/Sheets/Slides and used in Google Classroom.

Product names, logos, brands, links, articles, and other trademarks featured or referred to within this course are the property of their respective trademark holders. These trademark holders are not affiliated with Strictly Business Education LLC., nor do they sponsor or endorse the contents, materials, or processes discussed within this course.