Mini Unit Bundle! Fashion Marketing (Sports, Fashion, & Entertainment Marketing)
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Description
*NEW 2024*
Mini Unit Bundle! Fashion Marketing (Sports, Fashion, & Entertainment Marketing)
* 1 MONTH worth of material*
This is included in the Sports, Fashion, and Entertainment Marketing Full Semester Course!
Unit 3 Titles, Modules, and Overview: Fashion Marketing
Module 1: Overview of Fashion Marketing
- The unique marketing challenges of the fashion industry
- The role of fashion marketing in promoting fashion brands and products
- Marketing research in fashion
Module 2: Fashion Branding and Positioning
- Building and managing a fashion brand
- Positioning a fashion product in the market
- Creating a unique fashion brand identity
- Color branding
Module 3: Fashion Promotion and Advertising
- Advertising and promotion opportunities in fashion
- Parts of the promotional mix
- Choosing the right advertising and promotion channels
- Measuring the effectiveness of fashion advertising and promotion
Module 4: Retail Marketing and Merchandising
- Retail marketing strategies in fashion
- Visual merchandising and product placement in fashion
- Measuring the success of retail marketing and merchandising
Module 1: Overview of Fashion Marketing
20-slide PowerPoint
Note Guide to go along with the PowerPoint
20-Question Assessment with answer key
The Insider Report
Word Search Activity: an answer key is provided.
Intense Competition Case Study: Zara, H&M, and Forever 21 Activity: an answer key is provided.
Monitoring Industry Trends in Fashion Marketing Activity: an answer key is provided.
Module 2: Fashion Branding and Positioning
21-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment with answer key
The Insider Report
Word Search Activity: an answer key is provided.
Fashion Branding Activity: an answer key is provided.
The Psychology of Color in Luxury Fashion Branding Activity: an answer key is provided.
Module 3: Fashion Promotion and Advertising
25-slide PowerPoint
Note Guide to go along with the PowerPoint
20-Question Assessment with answer key
The Insider Report
Word Search Activity: an answer key is provided.
Fashion Promotional Mix Activity: an answer key is provided.
Measuring Advertisement Performance Activity: an answer key is provided.
Module 4: Retail Marketing and Merchandising
22-slide PowerPoint
Note Guide to go along with the PowerPoint
20-Question Assessment with answer key
The Insider Report
Word Search Activity: an answer key is provided.
Merchandising in Fashion Activity: an answer key is provided.
Case Study: Sephora's Retail Marketing Strategy Activity: an answer key is provided.
Unit 3 Cumulative Project – Fashion Branding 101: Creating Your Own Fashion Brand and Marketing Strategy Project
Objective: Guide students through the process of creating a fashion brand and developing a marketing strategy that will help them understand the importance of branding and marketing in the fashion industry.
What's included:
- Student Guide
- 5-Day Teacher Pacing Guide
- Project Rubric
- Day 1 Worksheet
- Day 2 Worksheet
- Day 3 Worksheet
- Day 4-5 Presentation Guide
Please note: if an answer key is provided it will be stated in the description.
Each document is fully editable, therefore you can remove or add anything you want! Assignments can also be easily converted to Google Docs/Sheets/Slides and used in Google Classroom.
Product names, logos, brands, links, articles, and other trademarks featured or referred to within this course are the property of their respective trademark holders. These trademark holders are not affiliated with Strictly Business Education LLC., nor do they sponsor or endorse the contents, materials, or processes discussed within this course.
