Media Literacy Activities - Persuasive Techniques Used in Advertising
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Description
Teach important media literacy concepts as your students learn about advertising techniques in this engaging unit. Commercials from the Big Game are always popular, so use that football excitement to liven up your library lessons! Your students will have fun as they critically examine persuasive techniques used in advertising.
*Save 20% on this unit when you purchase the January Library Activities Bundle!*
This engaging media literacy unit includes:
- Teacher's Guide with Lesson Plans
- Slide presentation of 5 advertising techniques
- Links to video examples
- Student worksheets, differentiated for 4th and 5th grades
- At-Home Challenge page
- Digital student pages (PowerPoint) to upload to Google Classroom or Microsoft Teams
- Link to a website with 8 videos to analyze for advertising techniques
- Additional page of links to 8 newer videos
What will your 4th and 5th graders gain from learning about advertising techniques?
⭐️ Critical thinking skills
⭐️ Media literacy empowerment
⭐️ Responsible decision-making
⭐️ Digital literacy development
Your library will be buzzing with excitement and meaningful conversations as you help your students examine the persuasive techniques used in advertising. These critical media literacy skills are more important than ever for helping them thrive in our digital-rich environment. Liven up your library lessons and help your students become smart consumers today!
Teaching duration: The activities cover 2-3 30-45 minute class periods per grade level.
SCHOOL LIBRARIANS LOVE THIS RESOURCE…
⭐⭐⭐⭐⭐ J.M.D. says, “My students loved watching the commercials and examining them for the 5 different ad techniques. We had a great time exploring this unit. I appreciate that you also linked to the NFL Super Bowl commercial website. I was unfamiliar with the website and we loved exploring a few more commercials as a class.”
⭐⭐⭐⭐⭐ M.M. says, “This is my absolutely favorite thing to teach in the library, and I was ecstatic to have be able to have some new things for my lessons. My students were completely engaged and enjoyed learning with this resource.”
FREQUENTLY ASKED QUESTIONS:
Do you have to teach this unit at the time of the Big Game?
No, this media literacy unit is appropriate at any time of the year.
Do my students need to be football fans to enjoy learning about advertising techniques?
No, it’s really the commercials that are motivational, and there’s something for everyone!
Copyright ©️Laura Trapp The Trapped Librarian
All rights reserved by the author.
Permission to copy for single library or classroom use only. Not for public display.
Please purchase additional licenses if you intend to share this product.
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