Market Research - Marketing Slide Deck and Project - No Prep!
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Description
Students will learn what market research is and why it is important, how to conduct market research and survey design, and how to analyze market research results. This is perfect for a class in Marketing, Entrepreneurship, Introduction to Business, or Business Operations.
For this activity
- Students will learn all about market research and complete guided notes. This is available as both a slide deck for whole class instruction or a Google Form for independent learning.
- Students will then complete a worksheet that will help them design a market research survey and walk them through how to set it up in Google Forms.
- Students will then aggregate their data and draw conclusions from their results, which they will compile into a pre-made slide template.
See the Preview for full lesson plans.
This resource can be used digitally (Google apps) or it can be printed off for students to fill in by hand; just be aware that the students will need to access the internet either way in order to complete the activity. This is a no-prep product; just post or print and go! It would be perfect for independent research, distance learning, or sub plans.
WHAT'S INCLUDED?
- Google Slides Slide Deck - What is Market Research?
- Guided Notes Worksheet AND Answer Key PDFs
- Digital Version - What is Market Research? - Google Forms
- Survey Design Instructions - PDF
- Digital Survey Design Instructions - Google Doc
- Survey Analysis Instructions - PDF
- Results Template - Google Slides
- EXAMPLE Results Template - PDF
HOW CAN I USE THIS IN MY CLASSROOM?
- Post on Google Classroom for students to do independently
- Print on paper for students to complete in class
- Leave for sub plans if you have to be away
COMPANION PRODUCTS
This product partners well with the ENTREPRENEURSHIP - UNIT 1 BUNDLE, which is all about entrepreneurship and entrepreneurs. Resources include My Entrepreneurial Experience Reflection, Entrepreneurship Statistics + Pros & Cons, Entrepreneur Research Project, and the Traits of an Entrepreneur activity. Save 15% by buying the bundle instead of each resource individually.
Looking for more Entrepreneurship lessons? Click HERE to check out the Entrepreneurship section of my store.
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DISCLAIMERS
This purchase is for a SINGLE user license. Please add Multiple Licenses to your cart if you intend to print this for others.
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