Local Retailer or School Store Social Media Campaign Project

Do you have a school store? With this project, your students will craft a social media marketing campaign. If you don't have a school store, any local retailer can be used as the subject for this project. Students will describe the products/services offered and target market, design a campaign around an overall goal, examine how to measure social media success, recommend social media channels to utilize, develop a social media schedule for one week, and design three posts with visual and written components. This product includes step-by-step instructions for students to use as they create their campaign and a simple grading rubric based on 80 points (see Preview).

This project can be completed individually or with a partner. Students will need access to a word processing and design program. Possible options could include Microsoft Word™, Google Docs™, Canva™, or other design software This project-based learning tool is a great way to engage your students with the real world. This product is EDITABLE so you can adjust the instructions or rubric to meet the needs of your students.

Included in this file:

• Project Instructions (Microsoft Word™ and PDF)
• Grading Rubric (Microsoft Word™ and PDF)

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