Introduction to Marketing: Case Studies

Immerse yourself in the realm of marketing with our captivating Marketing Case Studies. Explore a collection of 8 case studies, each thoughtfully crafted to shed light on pivotal concepts within the dynamic field of marketing.

Tailored for students eager to explore the complexities of consumer behavior, market segmentation, branding, and more, these studies offer rich insights into key principles and strategies essential for understanding the intricacies of modern marketing in today's global context.

Please Note: The case studies in this resource are also included in the resource below:

Introduction to Marketing Series: Reading Centers Bundle

The case studies include:

• Nike's Run to Success (Concept - Target Market)
• Sunny Sneakers (Concept - Marketing Mix (4 Ps))
• The Sweet Success of Candy Crush (Concept - Market Research)
• The Smartphone Market (Concept - Consumer Behavior)
• The Sound of Branding Success (Concept - Branding)
• Sunshine Boutique (Concept - Digital Marketing)
• A Beacon of Ethical Marketing (Concept - Ethical Marketing)
• Marketing Metrics and Analytics (Concept - Marketing Metrics and Analytics)

This resource contains:

• 8 case studies (one for each concept)
• 6 multiple-choice comprehension questions (per case study) complete with answer sheet
• 10 essential vocabulary words per case study, along with definitions for students to match. **These are taken from the original reading centers and are included as a bonus.**
• Answer strips for students to write their answers on (optional)

This versatile resource is ideal for educators seeking an engaging and effective teaching tool. Additionally, teachers can utilize this resource as an independent work packet, allowing students to work on it individually, or they can provide it to substitute teachers to maintain continuity in learning during their absence.

To ensure that this resource can be used time and time again, we recommend that the texts, assorted vocabulary matches, and comprehension question and answer sheets be laminated for durability. This will help to preserve the quality of the resources, making them a valuable long-term addition to your teaching toolkit.

All the very best!