Introduction to Business Full Semester Course *NEW 2024*
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Description
Introduction to Business Full Semester Course
Unit Titles, Modules, and Overview
Unit 1: Introduction to Business
Module 1: What is Business?
- Defining business and its importance
- Types of Businesses
- The Role of Business in Society
- The History of Business
Module 2: Forms of Business Ownership
- Benefits and drawbacks of each
- Sole proprietorship
- Partnership
- Corporation
- Limited liability company (LLC)
Module 3: Entrepreneurship
- Defining entrepreneurship
- Entrepreneurial Mindset
- Characteristics of successful entrepreneurs
- Entrepreneurship opportunities
- Entrepreneurship challenges
Module 4: Business Ethics and Social Responsibility
- Defining business ethics
- Ethical decision-making in business
- Corporate social responsibility
- Sustainability in business
Unit 2: Marketing and Sales
Module 1: Marketing Basics
- Overview of marketing concepts and techniques
- The marketing mix: product, price, promotion, and place
- Marketing research and analysis
Module 2: Consumer Behavior
- Understanding consumers
- Factors affecting consumer behavior
- Consumer decision-making process
Module 3: Marketing Strategies
- Target market selection
- Branding
- Advertising and promotion
- Sales channels
Module 4: Sales and Sales Management
- Sales process and techniques
- Sales force management
- Customer relationship management (CRM)
- Sales forecasting and planning
Unit 3: Accounting and Finance
Module 1: Introduction to Accounting
- Defining accounting
- Accounting principles and concepts
- Types of financial statements
Module 2: Financial Analysis
- Financial ratios and analysis
- Cash flow analysis
- Budgeting and forecasting
Module 3: Financial Management
- Financial planning
- Capital structure
- Risk management
- Investment decisions
Module 4: Personal Finance
- Budgeting and financial planning
- Credit and debt management
- Investing for the future
- Retirement planning
Unit 4: Operations and Management
Module 1: Operations Management
- Defining operations management
- Production and operations planning
- Quality management
- Supply chain management
Module 2: Human Resource Management
- Recruitment and selection
- Performance management
- Employee training and development
- Labor relations
Module 3: Organizational Behavior
- Organizational culture and structure
- Motivation and leadership
- Communication in organizations
- Conflict resolution
Module 4: Global Business
- Globalization and international trade
- Managing cultural differences
- Expanding into foreign markets
- Ethics and social responsibility in a global context
Unit 1: Introduction to Business
Module 1: What is Business?
18-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Profit Power Activity
- An answer key is provided
The Importance of Business Activity
- An answer key is provided
Module 2: Forms of Business Ownership
20-slide PowerPoint
Note Guide to go along with the PowerPoint
20-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Business Taxation Activity
- An answer key is provided
Business Structure Dilemma Activity
- An answer key is provided
Module 3: Entrepreneurship
18-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Tap Into the Entrepreneurial Mindset Activity
- An answer key is provided
Demographic Shift Activity
- An answer key is provided
Module 4: Business Ethics and Social Responsibility
21-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Ethical Business Dilemmas Activity
- An answer key is provided
Social Responsibility Activity
- An answer key is provided
Unit 1 Cumulative Project - Canvas to Creation: An Entrepreneurial Journey
Objective: To help students develop a robust understanding of the Business Model Canvas as a strategic tool and utilize it to design, analyze, and present their own unique business models.
Project Overview: This interactive project is designed to equip students with a deep understanding of the Business Model Canvas, a strategic tool used for visualizing, designing, and reinventing business models. The project is a holistic and engaging way to explore the fascinating world of business models, helping students build critical thinking, analytical, and presentation skills.
What’s Included:
- Student Guide
- 5-day Teacher Pacing Guide
- Project Rubric
- Day 1 Worksheet with answer key
- Day 2 Worksheet with answer key
- Day 3 Worksheet
- Day 4-5 Presentation Guide
Unit 2: Marketing and Sales
Module 1: Marketing Basics
21-slide PowerPoint
Note Guide to go along with the PowerPoint
20-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Case Study: Apple Inc. Activity
- An answer key is provided
Analyzing Demographic and Psychographic Information Activity
- An answer key is provided
Module 2: Consumer Behavior
20-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Analyzing Consumer Behavior Activity
- An answer key is provided
Consumer Decision-Making Process Activity
- An answer key is provided
Module 3: Marketing Strategies
19-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Sales Channels Activity
- An answer key is provided
Brand Loyalty Activity
- An answer key is provided
Module 4: Sales and Sales Management
20-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Sales Forecasting Activity
- An answer key is provided
AIDA Activity
- An answer key is provided
Unit 2 Cumulative Project - EcoBox: Crafting a Green Marketing Campaign
Objective: To gain hands-on experience in the field of advertising and promotion by planning and creating innovative advertising campaigns for EcoBox, enhancing strategic thinking and creative skills.
Project Overview: This project invites students to dive into the exciting world of advertising and promotion. The project is designed to provide them with an immersive experience, closely replicating the process marketing professionals undergo while planning a real-world advertising campaign.
What’s Included:
- Student Guide
- 5-day Teacher Pacing Guide
- Project Rubric
- Day 1 Worksheet with answer key
- Day 2 Worksheet with answer key
- Day 3 Worksheet with answer key
- Day 4-5 Presentation Guide
Unit 3: Accounting and Finance
Module 1: Introduction to Accounting
20-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Income Calculations Activity
- An answer key is provided
Balance Sheet Analysis Activity
- An answer key is provided
Module 2: Financial Analysis
19-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Financial Ratios Activity
- An answer key is provided
Enron Scandal Activity
- An answer key is provided
Module 3: Financial Management
20-slide PowerPoint
Note Guide to go along with the PowerPoint
20-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Debt vs. Equity Financing Activity
- An answer key is provided
Diversification Activity
- An answer key is provided
Module 4: Personal Finance
23-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Investing in Stocks Activity
- An answer key is provided
Retirement Investing Activity
- An answer key is provided
Unit 3 Cumulative Project - Homeownership 101
Objective: To understand the financial aspects of home ownership.
Project Overview: The "Homeownership 101" project is a comprehensive four-day project that provides students with an in-depth understanding of the financial aspects of housing decisions. The project begins with an exploration of the basic advantages and disadvantages of renting versus buying a house. This is followed by a detailed breakdown of the various costs associated with buying a home, offering students a realistic perspective of what home-buying entails. The project then shifts to educating students about the recurring costs of homeownership, including mortgage payments, property taxes, insurance, and maintenance costs. The project concludes with a practical session where students are guided on how to use bankrate.com to calculate monthly mortgage payments. By the end of the project, students gain a well-rounded perspective on renting versus buying, the expenses related to buying and owning a home, and how to estimate monthly mortgage payments.
What’s Included:
- Student Guide
- 5-day Teacher Pacing Guide
- Project Rubric
- Day 1 Worksheet with answer key
- Day 2 Worksheet with answer key
- Day 3 Worksheet with answer key
- Day 4 Worksheet with answer key
Unit 4: Operations and Management
Module 1: Operations Management
21-slide PowerPoint
Note Guide to go along with the PowerPoint
20-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Operations Management Activity
- An answer key is provided
Career Brochure Activity
- An answer key is provided
Module 2: Human Resource Management
20-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Interview Preparation Activity
- An answer key is provided
Star Method Activity
- An answer key is provided
Module 3: Organizational Behavior
24-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Workplace Conflict Resolution Activity
- An answer key is provided
Facebook Case Study Activity
- An answer key is provided
Module 4: Global Business
20-slide PowerPoint
Note Guide to go along with the PowerPoint
15-Question Assessment
- An answer key is provided
Word Search Activity
- An answer key is provided
Zara Global Expansion Activity
- An answer key is provided
Walmart Case Study Activity
- An answer key is provided
Unit 4 Cumulative Project - Launch Your Dream Cafe
Objective: To learn about various aspects of running a cafe business, such as operations, hiring, leadership, and global influences, through hands-on project activities that enhance problem-solving skills and creativity.
Project Overview: In the "Launch Your Dream Cafe" project, students will be immersed in planning and launching a hypothetical cafe, integrating key concepts from operations management, human resource management, organizational behavior, and global business. The project comprises four milestones: designing an efficient cafe layout; developing two vital job roles, complete with descriptions, required skills, and recruitment process; determining a suitable leadership style and strategies for employee motivation; and creating a unique menu that reflects global influences. Each milestone encourages students to apply learned principles practically, fostering a comprehensive understanding of these business facets while enhancing their creativity and problem-solving skills.
What’s Included:
- Student Guide
- 5-day Teacher Pacing Guide
- Project Rubric
- Milestone 1 Guidelines
- Milestone 2 Human Resources Worksheet
- Milestone 3 Organizational Behavior Worksheet
- Milestone 4 Guidelines
Final Exam
75 multiple-choice questions
- An answer key is provided
Please note: if an answer key is provided it will be stated in the description.
Each document is fully editable, therefore you can remove or add anything you want! Assignments can also be easily converted to Google Docs/Sheets/Slides and used in Google Classroom.
Product names, logos, brands, links, articles, and other trademarks featured or referred to within this course are the property of their respective trademark holders. These trademark holders are not affiliated with Strictly Business Education LLC., nor do they sponsor or endorse the contents, materials, or processes discussed within this course.
