Introduction to Advertising: Case Studies
- PDF
Description
Discover the art and science of advertising through our captivating Introduction to Advertising: Case Studies. Within this resource, you will uncover a collection of 8 case studies, each crafted to aid in the exploration of pivotal concepts within the realm of advertising.
Please Note: The case studies in this resource are also included in the resource below:
Introduction to Advertising Series: Reading Centers Bundle
The case studies include:
- Style Success (Concept - Target Audience)
- Nike's "Just Do It" Campaign (Concept - Persuasion Techniques)
- A Taste of Continuous Brand Identity (Concept - Brand Identity)
- The Old Spice Viral Sensation (Concept - Media Channels)
- Dove's Real Beauty Campaign (Concept - Ethical Advertising)
- Apple's iPhone Launch (Concept - Consumer Awareness)
- Burger King's Customization Revolution (Concept - Advertising Campaigns)
- Brewing Success through Research (Concept - Market Research)
This resource contains:
- 8 case studies (one for each concept)
- 6 multiple-choice comprehension questions (per case study) complete with answer sheet
- 10 essential vocabulary words per case study, along with definitions for students to match
- Answer strips for students to write their answers on (optional)
This versatile resource is ideal for educators seeking an engaging and effective teaching tool. Additionally, teachers can utilize this resource as an independent work packet, allowing students to work on it individually, or they can provide it to substitute teachers to maintain continuity in learning during their absence.
To ensure that this resource can be used time and time again, we recommend that the texts, assorted vocabulary matches, and comprehension question and answer sheets be laminated for durability. This will help to preserve the quality of the resources, making them a valuable long-term addition to your teaching toolkit.
All the very best!