International Business: Product Life Cycle Activity *UPDATED 2024*

International Business: Product Life Cycle Activity

This activity is part of the International Business Full Semester Course!

This activity is also included in the Mini Unit Bundle! Strategies & Practices in International Business and individual module: International Business: Analyzing & Entering Foreign Markets.

Objective: To understand the concept of the product life cycle and its significance in marketing, and to analyze how businesses like Nike and Apple manage their products through different stages of this cycle.

Learning Outcomes:

• Students will be able to explain the importance of the product life cycle in marketing, including how it helps businesses in forecasting sales, identifying growth opportunities, and making strategic decisions about product development and management.
• Students will learn to identify and describe the different stages of the product life cycle (Introduction, Growth, Maturity, and Decline) and the typical business activities and strategies associated with each stage.
• Students will develop the ability to analyze real-world examples of how companies manage their product life cycles, using strategies such as product innovation, line extensions, marketing, collaborations, diversification, price management, and product phase-out.
• An answer key is provided.

Please note: if an answer key is provided, it will be stated in the description.

Each document is fully editable, therefore you can remove or add anything you want! The activity can also be easily converted to Google Docs and used in Google Classroom.

Product names, logos, brands, links, articles, and other trademarks featured or referred to within this course are the property of their respective trademark holders. These trademark holders are not affiliated with Strictly Business Education LLC., nor do they sponsor or endorse the contents, materials, or processes discussed within this course.