International Business Full Semester Course *UPDATED 2024*

International Business Full Semester Course

Unit Titles, Modules, and Overview

Unit 1: Foundations of International Business

Module 1: What is International Business?

• Defining international business and its significance.
• Impact of the Internet and e-commerce on global trade.
• Strategies and challenges in conducting business internationally.

Module 2: The Role of Culture

• Understanding cultural norms, beliefs, and customs in global societies.
• Exploring cultural values and their impact on international business practices.
• Examining communication barriers and negotiation styles across different cultures.

Module 3: Social Influences and Political Environments

• Social media's impact on society, finance, and personal information management.
• PEST Analysis for assessing external factors (Political, Economic, Social, Technological).
• Government policies, trade restrictions, and consumer protection laws shape business environments.

Module 4: International Communication

• Exploring the nuances of verbal and non-verbal communication in international business settings.
• Understanding the impact of cultural differences on communication styles.
• Significance of body language, facial expressions, and personal space in cross-cultural interactions.

Unit 2: Navigating International Finance & Trade

Module 1: International Financial Assets

• Money's role as a medium of exchange, measure of value, and store of value.
• Foreign exchange: currency conversion, exchange rates, and the market.
• Types of currencies, exchange controls, and cryptocurrencies like Bitcoin, their pros and cons.

Module 2: International Stock Exchanges

• Major global stock exchanges.
• History and operations of key stock exchanges and their market indices like the Dow Jones and Nikkei.
• Exploring the dynamics of stock trading and the role of stock exchanges in international finance.

Module 3: International Cooperation

• Importance of international cooperation, and its influence on global concerns like cybersecurity and trade.
• International organizations and agreements (WTO, GATT, EU, NAFTA) and their roles in global trade.
• Regional trade agreements and economic initiatives.

Module 4: Importing, Exporting, and International Trade

• Significance of importing in meeting product demand, reducing costs, and sourcing production inputs.
• Logistics of international trade; purchase agreements, customs regulations, and shipping processes.
• Exporting, trade deficits and surpluses, and competition in various industries.

Unit 3: Strategies & Practices in International Business

Module 1: International Business Design

• Various U.S. business types: sole proprietorships, partnerships, and corporations, with their pros and cons.
• Forms of global business operations.
• International business strategies: licensing, franchising, joint ventures, foreign direct investment (FDI).

Module 2: Analyzing & Entering Foreign Markets

• International market opportunities including new product development and market research.
• Classification of goods in international trade.
• Product Life Cycle (PLC) and the distinction between global and international products.

Module 3: International Pricing and Distribution Strategies

• Examining cost and pricing strategies, including markup and competitive pricing, in international markets.
• Distribution channels, from direct to indirect, and the role of intermediaries in global trade.
• Logistics and transportation methods in international business.

Module 4: International Promotional Strategies

• Global advertising trends and spending.
• Understanding the concepts of push and pull marketing, and the AIDA model in international advertising.
• Role of social media in international promotion and its impact on advertising strategies.

Module 5: International Marketing & Consumer Behavior

• Global digital advertising market, with insights into spending.
• International marketing, including market segmentation, target markets, and the marketing mix.
• Consumer behavior in international markets, focusing on influence factors.

Unit 1: Foundations of International Business

Module: 1 What is International Business?

21-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Multi-Domestic Strategy Activity

•  An answer key is provided

International Challenges Activity

•  An answer key is provided

Global Expansion Activity

•  An answer key is provided

Module 2: The Role of Culture

21-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Business Etiquette Activity

•  An answer key is provided

Cultural Differences Activity

•  An answer key is provided

Module 3: Social Influences and Political Environments

32-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

PEST Analysis Activity

•  An answer key is provided

Global Tax Analysis Activity

•  An answer key is provided

Module 4: International Communication

21-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

High vs. Low Context Memes Activity

•  An answer key is provided

Nonverbal Communication Activity

•  An answer key is provided

Unit 1 Cumulative Project - Social Media and Global Business: A High School Exploration

Objective: Students will explore the connection between social media platforms and international business strategies, gain insights into the challenges faced when promoting products in global markets, and delve into emerging trends at the intersection of social media and international business.

Project Overview: In this engaging project, students will embark on a journey to explore the dynamic relationship between social media and international business. The adventure begins with an in-depth look at how social media is integral to modern marketing, using Starbucks as a fascinating case study. Next, they will uncover the critical role of social media platforms in global business strategies. Students will be challenged to understand the complexities and creativity required when promoting products across international borders, culminating in the creation of advertisements for a selected country. Finally, they will leap into the future, researching and presenting ten emerging trends at the crossroads of social media and international business, giving them valuable insights into the ever-evolving global marketplace. 

What's Included:

• Student Guide
• 6-day Teacher Pacing Guide
• Project Rubric
• Day 1 Worksheet with answer key
• Day 2 Worksheet with answer key
• Day 3 Guidelines with example answer
• Day 4-5 Student Guide
• Day 4-5 Teacher Guide

Unit 2: Navigating International Finance & Trade

Module 1: International Financial Assets

25-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Cryptocurrency Activity

•  An answer key is provided

Currency Exchange Airport Kiosk Activity

•  An answer key is provided

Module 2: International Stock Exchanges

22-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Dow Jones Activity

•  An answer key is provided

Stock Exchange Activity

•  A teacher reference is provided

Module 3: International Cooperation

33-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Family, Income, and Business Activity

•  An answer key is provided

United Nations Worldview Activity

Module 4: Importing, Exporting, and International Trade

23-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Imports, Exports, and the Global Food Industry Activity

•  An answer key is provided

Imports, Exports, and Exchange Rates Activity

•  An answer key is provided

Unit 2 Cumulative Project - CryptoQuest: Navigating the Future of Global Business

Objective: To provide a comprehensive understanding of cryptocurrency, its impact on international business, and to develop critical thinking about its future in the global economy.

Project Overview: Welcome to the exciting 5-day project on Cryptocurrency and its role in the world of international business. Over the next few days, students will dive deep into what cryptocurrencies are, how they work, and explore their pros and cons. They will get to research the latest trends and developments in this dynamic field. By the end of the project, students will create and present their own thoughts on whether cryptocurrency is the future of global business. Get ready to enhance your students’ knowledge and skills in this cutting-edge topic!

What's Included:

• Student Guide
• 5-day Teacher Pacing Guide
• Project Rubric
• Day 1 Worksheet with answer key
• Day 2 Worksheet with answer key
• Day 3 Worksheet with answer key
• Day 4-5 Presentation Guide

Unit 3: Strategies & Practices in International Business

Module 1: International Business Design

26-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Business Types Activity

•  An answer key is provided

Contract Manufacturing Activity

•  An answer key is provided

What is a Franchise Activity

•  An answer key is provided

Module 2: Analyzing & Entering Foreign Markets

24-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Product Life Cycle Activity

•  An answer key is provided

Google Trends Activity

•  An answer key is provided

Module 3: International Pricing and Distribution Strategies

28-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Fast Fashion Distribution Activity

•  An answer key is provided

Pricing Activity

•  An answer key is provided

Module 4: International Promotional Strategies

27-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

Advertising Budget Activity

•  An answer key is provided

Leveraging Social Media Activity

•  An answer key is provided

Module 5: International Marketing & Consumer Behavior

28-slide PowerPoint

Note Guide to go along with the PowerPoint

International Weekly Buzz Report

Word Search Activity

15-Question Assessment

•  An answer key is provided

International Marketing and Consumer Behavior Activity

•  An answer key is provided

International Marketing Mix Activity

•  An answer key is provided

Unit 3 Cumulative Project - The Global Marketplace: Understanding International Product Adaptation

Objective: To gain comprehensive insights into how a global corporation adapts its marketing mix in different international markets, focusing on the analysis of product adaptation, pricing strategies, distribution channels, and promotional tactics. To gain comprehensive insights into how a global corporation adapts its marketing mix in different international markets, focusing on the analysis of product adaptation, pricing strategies, distribution channels, and promotional tactics.

Project Overview: The project aims to help students become familiar with a company's background, mission, and values, as well as its products and services. It also aims to help students understand the company's approach to localization, international marketing, and other aspects of internationalization and how it affects the company's performance in the international markets. The project also gives students the opportunity to research and compare the company with its competitors in the international market, identify the company's strengths, weaknesses, opportunities, and threats in relation to its international operations, and create a clear and concise presentation of their findings.

What's Included:

• Student Guide
• 6-day Teacher Pacing Guide
• Project Rubric
• Day 1 Worksheet with sample answer
• Day 2 Worksheet with sample answer
• Day 3 Worksheet with sample answer
• Day 4 Worksheet with sample answer

International WebQuests: These can be added throughout the year or can be used as substitute activities.

What’s Included:

• International Business WebQuest #1 with answer key
• International Business WebQuest #2 with answer key
• International Business WebQuest #3 with answer key
• Business Culture WebQuest with answer key
• Entrepreneurship WebQuest with answer key
• Social Media Marketing WebQuest with answer key

Final Exam

65 multiple-choice questions

• An answer key is provided

Please note: if an answer key is provided it will be stated in the description.

Each document is fully editable, therefore you can remove or add anything you want! Assignments can also be easily converted to Google Docs/Sheets/Slides and used in Google Classroom.

Product names, logos, brands, links, articles, and other trademarks featured or referred to within this course are the property of their respective trademark holders. These trademark holders are not affiliated with Strictly Business Education LLC., nor do they sponsor or endorse the contents, materials, or processes discussed within this course.