FRENCH Thematic Unit on Publicité & Marketing | Contemporary Life | AP Immersion

This no-prep French thematic unit was made by a native speaker, and is a huge time-saver for all French teachers. It can be used in AP or in any other Advanced classes (French 4, AP, 5, B2, C1), French Immersion, DELF, Core, or Enriched Classrooms (face to face or online learning).

This unit explores “La publicité et le marketing” and includes 3 weeks of engaging content with authentic and relevant resources for students to explore and to improve speaking, reading, listening, and writing proficiency.

★ Made by a native speaker
★ Answer keys included
★ Resources updated in May 2023

★ 3 weeks - NO PREP

★ Growing resource - Lifetime Updates!

What are Lifetime Updates?

It means that I will be updating this resource yearly and you will get those updates for FREE!!! All you have to do is subscribe to my store and re-download every time you get notified an update is available.

Each resource comes with activities! The unit is NOT a collection of texts or audios without any students' activities. All the audios, podcasts, videos, texts, ....mentioned below are included in the unit. (Formats: Word, PdF, Mp3, Mp4, Jpg, Png)

★ Essential questions for this theme are:
- How marketing has changed over time?
- How do ads reflect French and American cultures ?
- How are our lives influenced by cultural products, practice, and perspectives? (= Comment les plublicités et le marketing nous formatent-ils selon les cutlures?)

This 3 weeks unit includes:

✔ A vocabulary list with English translation for each term,

✔ Vocabulary exercises,
✔ A dozen of thought-provoking questions to get your students talking,
✔ An activity module called “Petite histoire de la pub “, in which you will find a speaking activity, an audio (“Les origines de la publicité”) with activities, and an article (“Les grandes étapes de l’évolution publicitaire”) with activities,
✔ An activity where students will analyze award-winning francophone ads (this activity will really spark your students’ interests!),
✔ A text called “La publicité manipule nos enfants” with activities (thought-provoking image, speaking activity, reading activity, writing activity),
✔An activity module called “Les Nouvelles formes publicitaires : le marketing d’influence” in which you will find a speaking activity, a text (“Le marketing d’influence: le futur de la publicité”) with activities, an audio (“Les influenceurs”) with activities, and a writing activity,
✔ A project where students will have to use their knowledge learned in the sources mentioned above,
✔ A song by JJ Goldman called “Les choses” with activities,
✔A cultural competency unit where students will compare and contrast French and American ads. In this unit, you will find:
• A case study of the difference between French McDonalds ads and American ones (it will blow your mind!). Great for cultural competency!
• A case study of the difference between French and American slogans (catch phrases) in ads (and commercials).
• 4 TV commercials for Nutella (2 French ones and 2 American ones) with which you can pinpoint and talk (for hours!) about cultural differences in both countries.

• 10 award-winning TV commercials (TikTok, Renault, McDo...) for you and your students to enjoy with activity suggestions,
• A case study of the difference between French and American slogans (catch phrases) in ads (and commercials).
• An activity where students have to create two different slogans for the same product, while respecting cultural differences,
✔ A ready-to-go-project for students (with grading rubric) that will synthesize the cultural information studies above.
✔ Three writing prompts that can be used for compositions and essays,
✔ Answer keys to all the activities mentioned above.

Merci ☺

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