Customers and Competition (Full Intro to Business Unit)
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Attention, business educators!
Gear up for a riveting exploration into the world of "Customers and Competition" with our dynamic lesson – a great addition to your business curriculum, and the 4th entry into Ed Dynamic's Business Series!
This unit includes 5 main topics:
Customer Segmentation and Targeting: Embark on a journey to unravel the diverse landscape of customer groups. Dive into the art of customer segmentation and targeting, equipping your students with the strategic insights needed to connect with diverse audiences.
A Company’s Ideal Customer: Help your students navigate the crucial process of defining an ideal customer. This chapter goes beyond demographics, exploring the psychographics and behaviors that make a customer the perfect match for a business.
Competitive Analysis: Arm your students with the tools for market reconnaissance. Through competitive analysis, they'll learn to dissect the strengths and weaknesses of competitors, providing a strategic edge in the ever-evolving business landscape.
Customer Relationship Management (CRM): Explore the heart of customer-business relationships with CRM. Uncover the technology-driven strategies that enhance customer satisfaction, loyalty, and long-term partnerships.
Building a Unique Value Proposition: Elevate your teaching with the art of crafting a unique value proposition. Equip your students to articulate the distinctive value their product or service brings to the market, setting their ventures apart from the competition.
This teaching package includes a rich array of resources – from a dynamic class slideshow to impactful embedded videos, a video worksheet and answer key, and student-friendly follow-along notes. It's a practical, all-encompassing toolkit designed to make your classroom experience both engaging and impactful.
This product is part of a wider business curriculum. To explore the whole curriculum, follow this link!
Enjoy, and don't be afraid to reach out with questions, comments, or suggestions to tristanjbernhard@gmail.com!
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