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Create a Social Media Campaign Proposal

Rated 5 out of 5, based on 8 reviews
5.0 (8 ratings)
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Business Girl
5.2k Followers
Grade Levels
9th - 12th
Resource Type
Formats Included
  • PDF
Pages
7 pages
$3.00
$3.00
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Business Girl
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Easel Activity Included
This resource includes a ready-to-use interactive activity students can complete on any device.  Easel by TPT is free to use! Learn more.

What educators are saying

Used this in my management, principles of business, and marketing classes. This is something the students really enjoyed because they could relate to it.
High school students love social media so this was right up their alley! I used this in Digital Marketing as well as regular Intro to Marketing
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Description

Update your marketing lessons with this social media marketing campaign proposal. In this project, students may work individually or with a partner to create their own social media campaign proposal. Each student or group will be assigned a scenario card for inspiration to complete the “Brainstorm a Social Media Campaign” worksheet. After students complete the worksheet, they should use a word processing program to create a marketing proposal. Detailed project instructions are provided.

After the proposals have been drafted you may wish to have students present their projects to you or to the class. For a competition-based activity, have students take turns presenting their proposals for the same scenario and then have the class vote anonymously for the best campaign idea. A grading rubric is provided to score the proposals.

Included in this product:

  • Teacher Instructions
  • Brainstorm a Social Media Campaign Worksheet
  • Social Media Campaign Proposal Project Instructions
  • Social Media Campaign Proposal Grading Rubric (based on 80 points)
  • 6 Scenario Cards

All files in this resource are in a PDF. This project pairs well with Social Media Campaign Meeting Brief Project.

The Brainstorm a Social Media Campaign Worksheet can be completed as a digital activity that you can assign it through Google Classroom or you can copy a unique URL to the activity and paste it into any LMS you use with your students. Students will need to login with a Google email account in order to access their activity. As a reminder, all digital student work is completed and reviewed on TpT. The remainder of this product is a project that can be completed in any word processing program.

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Total Pages
7 pages
Answer Key
Rubric only
Teaching Duration
3 hours
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