Consumer Behavior, 9th Edition by Solomon. All Chapters 1-16. TEST BANK
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Higher Education, Adult Education, Homeschool, Staff
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Formats Included
- PDF
Pages
413 pages
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Description
TEST BANK for Consumer Behavior, 9th Edition by Solomon. All Chapters 1-16.
TABLE OF CONTENTS:
Chapter 1 Consumers Rule,
Chapter 2 Perception,
Chapter 3 Learning and Memory,
Chapter 4 Motivation and Values,
Chapter 5 The Self,
Chapter 6 Personality and Lifestyles,
Chapter 7 Attitudes and Persu asion,
Chapter 7 Attitudes and Persuasion,
Chapter 9 Buying and Disposing,
Chapter 10 Groups,
Chapter 11 Organizational and Household Decision Making,
Chapter 11 Organizational and Household Decision Making,
Chapter 13 Ethnic, Racial, and Religious Subcultures,
Chapter 14 Age Subcultures,
Chapter 15 Cultural Influences on Consumer Behavior, Chapter 16 Global Consumer Culture
Total Pages
413 pages
Answer Key
Included
Teaching Duration
Lifelong tool
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