Liven up your Economics, Business, or American History classes with this highly interesting and strongly relevant case study of Pixar, one of the most successful film studios in the world. The humble origins of Pixar and the people behind the scenes (most notably Ed Catmull) is featured prominently in this reading. The result is an amazing, high interest story that will captivate your students. Beautifully written and elegantly illustrated, this case study presents the students with challenging