Teach your yearbook staff the 4 Ps of marketing and AIDA model to advertise your book, increase sales, and inspire future businessmen! This updated lesson plan guides you through developing a common vocabulary, understanding how marketing and advertising works, and creating ideas to increase yearbook sales!The lesson includes:-Detailed lesson plan-Prezi-Discussion topics-Vocabulary-AIDA practiceIt is Common Core aligned for grades 8-12.***********************************************************