Multi-Unit Entrepreneurship Simulation

This resource makes the perfect final exam alternative or final project for an Entrepreneurship class. Your students will love the engaging, DIY craft or hobby kit theme of this simulation. Students will demonstrate mastery of 18 key entrepreneurship concepts including entrepreneurial characteristics, idea generation techniques, target market, mission and vision statement, business ownership, organizational structure, competitor analysis, marketing mix, digital marketing, branding, logo, protecting ideas and inventions, start-up expenses, operating expenses, funding sources, job description, lean canvas model, and the business pitch.

Your students need a working knowledge of Entrepreneurship concepts to complete this simulation but this simulation is editable so you can customize it to fit your course. This resource includes a grading rubric based on 145 points to assess student learning. No answer key is provided because student responses will vary based on business idea selection.

Included in this product:

• Brief Teacher Guide (in Google Docs™)
• Business Idea Selection Tool (in Google Docs™)
• Multi-Unit Entrepreneurship Simulation (in Google Slides™)
• Multi-Unit Entrepreneurship Simulation Grading Rubric (in Google Sheets™)

What's to love:

❤️Customizable to fit the needs of your students

❤️Digital for a post-and-go experience

❤️Includes a business idea selection tool to jumpstart the project

❤️Promotes creativity and real-world application

❤️Covers 18 key entrepreneurship concepts

This project was designed to help students reflect on their learning and apply course concepts to the real world. Save time and $$$ while promoting creativity, collaboration, and real-world application with the Entrepreneurship Activities and Projects Mega Bundle. This bundle includes a variety of activities and projects to engage your students.

Note to teacher: The resources in this product are digital and editable. This simulation is best completed in a digital format. If you choose to convert this product to a print resource, you will need to change some of the instructions.

Students will:

• Identify 3 personal characteristics to be a successful entrepreneur
• Use word association and brainstorming to name the business
• Identify demographic, psychographic, geographic, and behavioral characteristics
• Craft a mission and vision statement
• Identify a form of business ownership for the scenario
• Identify an organizational structure for the scenario
• Research 2 competitors
• Provide 3 kit ideas or themes and explain what's included in each
• List where products will be sold
• Explain pricing for individual sales and subscription model
• Explain promotions
• Design a storyboard for a social media video
• Identify digital marketing priorities
• Describe emotions, personality characteristics, and unique aspects to brand
• Create a tagline
• Create a logo for the brand
• Explain the business's needs for a copyright, patent, and/or trademark
• List 10 start-up expenses
• List 10 operating expenses
• List 3 potential funding sources
• Craft a job summary, responsibilities/ duties, qualifications, and education/ experience
• Identify the problem, customer segments, unique value proposition, solution, channels, revenue streams, cost structures, key metrics, and unfair advantage for the business
• Write a pitch that introduces the business owner, introduces the business, lists the value proposition, includes an attention grabber, and a call-to-action

Want to make Entrepreneurship relatable to your students? Check out the Be an Entrepreneur Business Simulation. This fun and engaging, start-up venture project evokes student interest, by having them apply their own strengths, knowledge, and passions to select a business concept that would be a good fit for them. Students will then apply key business concepts to expand on their business idea.

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