Black Friday Blitz - Comprehensive Marketing Project Kit for Students
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Description
Black Friday Blitz - Comprehensive Marketing Project Kit for Students
Dive into the marketing world with your students through this extensive project kit designed for a real-world simulation of creating a Black Friday marketing campaign. From product development to post-campaign analysis, students will have hands-on experience covering all marketing facets. This adaptable kit means you can teach to one part of the project or all of it! This is also adaptable; you could use it for any marketing campaign project, not just Black Friday. This could work for a day, or six weeks.
What’s Included:
- Worksheets:
- Product Development Worksheet
- Market Research Worksheet
- Brand Identity Worksheet
- Advertisement Design Worksheet
- Social Media Strategy Worksheet
- Product Packaging Worksheet
- Pricing Strategy Worksheet
- Launch Timeline Worksheet
- Influencer Collaboration Worksheet
- Measurement and Analysis Worksheet
- Rubric:
- Detailed Project Rubric on a Four-Point Scale
- Educational Video Links:
- A curated list of videos for each project section
- Project Guidelines:
- Step-by-step instructions for each part of the project
- Additional Resources:
- List of articles, websites, and tools for further exploration
Recommended Grade Levels: 9-12, Higher Education
Subject: Business Education, Marketing, Economics
Total Pages: 10+ worksheets, 1 rubric, various resource pages
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