Art & Culture / Brand Identity BUNDLE! Art can influence Society & so can you!

Middle School Art Project Art & Culture / Brand Identity BUNDLE! Art can influence Society & so can you!

This bundle is a combination of the
Art & Culture Conundrum lesson and the Product Engineering & Brand Identity lesson/project

These two activities complement each other perfectly.

FIRST: Students learn that art has the power to influence culture and society and that culture/society influences art/artists in return.

SECOND: Students create their own product that is designed to "influence" a target audience that they identify for an origional product or invention they design.

See individual product description below for more details on each lesson/project.

Art & Culture: Project Description
In this lesson, students will consider the power of art to influence society as well as the ways in which society reflects and responds to art. Students will discuss and debate the issue with their classmates and defend their stance with examples. Students will also delve deeper into this concept by examining three “Case in Points” (2 videos & 1 artwork) that put the related concepts in real world context.

Brand Identity: Project Description
In this project, students become designers and engineers as they work to create a tangible, three-dimensional prototype for a new invention or creation that would improve upon an existing product.
After examining many existing products as well as their overall brand identity students will create the packaging that would accompany the product they create. Students will look at existing logos, slogans, color schemes, and fonts to ensure their package design is perfect for the product they create. They will even explore color psychology to ensure your product’s packaging will evoke the desired emotion(s) from the target audiences they identify.

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